Seller marketing plan
A listing gets one launch. Before your home goes live we price it from a written comparative market analysis, produce the full visual package and plan where — and to whom — it will be shown, including buyers who search in Turkish and Spanish. You approve the plan before anything is published.
Short answer
We price your home from a written comparative market analysis, prepare the home and its records, and produce professional photos, drone and aerial images, a video walkthrough and a 3D tour before it goes live. Then we launch it on the MLS and the major portals, put it in front of likely buyers with targeted social ads, open houses and Turkish and Spanish outreach, and review the results with you.
4
visual formats: photos, drone, video and 3D tour
3
languages: English, Turkish and Spanish
24 h
reply to a home value request
Decision framework
We start with a comparative market analysis: recent comparable closed sales, the active and pending homes buyers will compare yours with, condition and features, location, and association costs. You see the evidence and choose the list price.
We walk the property with you and agree what to fix, declutter or set up before the photographer arrives, and gather what buyers will ask for first — permits, association documents, and dock, seawall and flood records for waterfront homes.
Professional photography, drone and aerial images, a video walkthrough and a 3D virtual tour, planned for the property. Aerials matter most for waterfront homes and larger lots, where the water, dock and setting are what buyers are paying for.
Your home goes live on the MLS, which syndicates it to the major search portals such as Zillow, Realtor.com and Homes.com, and on its own page on teambasaran.com in English, Turkish and Spanish.
Targeted paid social ads on Facebook and Instagram, run within the platforms' housing-ad rules and the Fair Housing Act, plus public open houses and broker opens scheduled with your approval.[2]
We go through showing feedback, online activity, new competition and any price changes in your market with you, and recommend what to change — presentation, ad audience, open-house timing or price. Every decision stays yours.
South Florida diligence
Professional photography, drone and aerial views, a video walkthrough and a 3D virtual tour, so buyers can understand the home before they visit.
MLS listing with portal syndication, a dedicated listing page in three languages, and targeted Facebook and Instagram campaigns.
Public open houses and broker opens, scheduled around your calendar and only with your approval.
Listing presentation and conversations in Turkish and Spanish for buyers abroad and South Florida's Turkish- and Spanish-speaking communities.
Continue the decision
Request a personal comparative market analysis — reply within 24 hours.
Read guideThe full seller process: pricing, preparation, offers, diligence and closing.
Read guideEvery documented transaction, ranked by closing amount.
Read guideDock, seawall, bridge, permit and flood records buyers will ask for.
Read guideCommon questions
From a written comparative market analysis of recent comparable closed sales, current competition, the home's condition and features, location and association costs. We recommend a range and the reasoning; the final list price is always the seller's decision.
Professional photography, drone and aerial images, a video walkthrough and a 3D virtual tour. The mix is planned for each property — aerials, for example, matter most for waterfront homes and larger lots.
On the MLS, which syndicates listings to the major portals such as Zillow, Realtor.com and Homes.com; on its own listing page on teambasaran.com in English, Turkish and Spanish; and through targeted paid ads on Facebook and Instagram.
Yes — public open houses and broker opens for other agents, scheduled with your approval and around your calendar.
Anthony works in English, Turkish and Spanish. Listing pages on teambasaran.com are published in all three languages, and conversations with buyers and their agents can happen in their own language.
Florida's real estate advertising rule requires real estate advertising to include the name of the licensed brokerage. The Basaran Group is operated through Anthony Basaran, P.A. under LoKation Real Estate, so every listing advertisement carries that name.
Next step
Request a personal comparative market analysis. Anthony prepares it himself and replies within 24 hours, with the marketing approach he would use for your property.
Get your home value